Ash Priest

Chief Executive Officer

About

Ash is the founder and CEO of Novigi and a highly regarded authority in financial services and technology. He has driven transformative change for financial services clients across Australia and globally—creating ripple effects that ultimately benefit everyday people.

Ash has spearheaded Novigi’s growth from a modest tech startup with a single regional office into a $100+ million enterprise operating across six locations in Australia and overseas.

With more than 20 years’ experience in digital transformation, enterprise architecture and technology strategy, Ash is a trusted advisor to many of the country’s largest wealth management organisations, helping them navigate complex challenges and seize new opportunities.

Ash is deeply committed to creating and sustaining a great place to work, seeing a strong, supportive culture as the foundation for meaningful innovation. His leadership combines a constant focus on smarter, more effective ways to solve complex challenges with open and humorous communication that builds trust and connection at every level—creating the environment that enables Novigi to be the data and technology partner to the financial services industry.

Career Highlights

  • Innovative and empowering leader
  • Executive level business and technology strategist
  • 20+ years of digital transformation experience
  • Enterprise and solution architect

Leadership

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