Posts by Novigi
Women and Novigi

Many women experience unequal treatment or disadvantages in the workplace which lead to challenges in their later life stages. Women have been a large focus in the industries in which we work — namely superannuation, aged care and community services — during recent times. Novigi is committed to improving the lives of all people, including women, that access these services.

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NovigiWomen, superannuation, aged care
Attribution models - improving marketing and sales performance in a pandemic

An attribution model is a framework for analysing which touchpoints - or marketing channels - receive credit for a conversion. Marketing departments have been tracking and monitoring their advertising and promotions spend trying to establish the lead source, an ROI or sales pipeline for decades. What is new, is the use of AI and machine learning (ML) to deliver a more precise and reliable attribution model. This leads to an attribution model in which the model is continuously trained, giving organisations the added assurance that their marketing investment decisions are based on current information - including the impacts of living through a pandemic.

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Novigi
Please welcome Novigi Br(ai)n to the table

The Association of Superannuation Funds Australia’s (ASFA) August National innovation discussion group had an unusual guest seated at the table. Br(ai)n — Novigi’s cloud based artificial intelligence and machine learning solution — was an active listener to the robust discussion around The State of Innovation in the Superannuation Industry.

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New rules of engagement: What the budget means for innovation in superannuation

As is tradition, the 2020-21 Federal Budget contains some big changes to the superannuation system. Head of Advisory Services, Kevin Fernandez, discusses how these changes feed into what is an increasingly competitive environment, in which those that innovate will reap the benefits, and those that fail to will fade into obscurity.

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Data and next steps for arts, culture and entertainment

The arts, culture and entertainment industries have been heavily impacted by the pandemic, having to rapidly replace face-to-face, non-socially distanced activities with digital solutions in order to survive. Analyst at Novigi, James Galea, on the innovations that the sector has implemented to overcome these challenges and the opportunities presented through access to new forms of data.

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Cyber security protection in aged care

Scott Morrison recently blamed ‘a sophisticated state-based cyber-actor’ for a massive cyber-hit which threatened Australia’s critical infrastructure. The main targets? Government agencies, political organisations, education, infrastructure and health. If our national infrastructure, with billions invested in security and protection, is vulnerable to these attacks, how prepared are aged care providers?

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