Ash Priest

Chief Executive Officer

Career highlights

Innovative & empowering leader with strong business acumen

Executive level business & technology strategist

20 years of digital transformation experience

Enterprise & solution architect


Ash is an experienced entrepreneur, executive level business strategist and technology consultant with a background in data transformation, enterprise architecture, software engineering and programming. 

With a career spanning more than two decades across a variety of industries and specialising in the wealth sector, Ash is focused on leading highly skilled teams in data consulting, platform architecture and process automation. 

Since establishing Novigi in 2016, Ash has led the organisation’s position as the data and technology partner to the financial services industry and is a well-recognised strategic advisor to many of the largest wealth management organisations. 

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